Performance vs. Style, with Bryce Harper

Jaguar signs Major League Baseball Player and MVP bad boy Bryce Harper as a brand ambassador in a bold and smart move. Now it's up to the agency to make it fit naturally.

Although restricted to his contract points, we took full advantage of the opportunity to create a mini campaign pitting both style and performance of Bryce Harper against the Jaguar F-Type in a high-fashion style photoshoot and behind-the-scenes video that would be used on ESPN, GILT, and social media.

For the cherry on top, we surprised fans of both Bryce Harper and the Jaguar F-Type with handcrafted, signed baseballs... turning fans into believers.