#Hibernot: Forecasts for Adventure

Land Rover helps people make more of their world, no matter the weather. So we coined the term #Hibernot, which means to explore new experiences when others don't dare to venture out.

The #Hibernot campaign went out in two phases. In phase 1, we created five short clips, each with a different take on typical weather forecasts that encouraged you to make more of your winter. We then pushed these out through programmatic paid media, specifically around specific weather triggers. So when your social feed was being bombarded with chatter around a snowstorm, you got a fun piece of content from Land Rover.