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Drew Lewis
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Wunderman

12 Days of GIFaways

  • Brand Campaign
  • Design

Tired of lame agency holiday emails and video carolers? We were too. So we asked a grown man to dress up in a unitard snowman outfit and act out charades on camera. But that was just for our own benefit. We wanted to give our biggest fans something back. So we decided to give away 12 gifts leading up to Christmas. Not just any gifts, the weird stuff you'd never buy yourself, but secretly want big time. In order to get these amazing gifts, we created animated GIFs of our "Snowbro" acting out what the gift would be. Then we pushed them out on Twitter, Facebook, Instagram, and a microsite where everyone lucky enough to hear about it could guess the gif to win the gift. Careful, not all these gifs are SFW.