Toshiba
Boring vs. Normal
- Brand Campaign
- Broadcast
How do you show off all the innovations of Toshiba Laptops? Give them to the people of two towns and pit them against each other in an epic online battle. We picked two towns, Boring, Oregon, and Normal, Illinois, where we thought these people have something to prove. We called it Boring vs Normal. Eight weeks of filming, 16 weekly recap videos, eight viral videos, four epic concerts (with celebrities), and two towns with something to prove using Toshiba Laptops.