Platinum Status Launch

Shell loyalty needed help launching their new premier loyalty tier, “Platinum Status” with a wide range of creative. My team at Redbear, in partnership with Wunderman Thompson/VML, knew this had to be visually stunning and creatively relevant.

Our animation team led the charge with two Pixar-quality animated spots to showcase all the great features that Platinum Status brings. Those would also air nationally on gas station TV monitors and online. We also helped build their online portal that featured an innovative infinite scroll world based on the animated world we designed for Platinum Status. This animated world was then used in banner ads and signage around the US.

A fun tidbit about this campaign is that if you listen closely, you’ll hear the voice of Nolan North, who is a BAFTA Award-winning voice actor famous for his work in TV and Video Games. Our close relationship with Nolan allowed us to bring him on board as the voice for Platinum Status.