Land Rover
#Hibernot: Unexpected Activity
- Automotive
- Content Strategy
Land Rover helps people make more of their world, no matter the weather.
In Phase 2 of the #Hibernot campaign, we aimed to create inspirationally driven content by following three photographers/influencers on a journey to remote Hot Springs in Colorado in a Range Rover Evoque Convertible.
Utilizing the influencers' social reach and paid social, we launched a 360 campaign that drove to a unique story on the Land Rover website.