Jaguar
Holiday Lights
- Automotive
- Content Strategy
More and more consumers want to be entertained with relevant and timely content from brands. This past holiday season, Jaguar created 3 short-form videos that launched on its social platforms in the days leading up to Christmas and New Year’s Day. The engagement was higher than the daily always-on content, and better yet, the overall sentiment was incredibly positive.
Under 3 weeks from brief to production with ever-tighter budgets, this truly was agile content.