Land Rover - 'Red Tape' ​Experiment

During the 2009 Auto Show in New york City there was a unique visual statement being made by Land Rover. Using bright red tape plastered across buildings and walls across the city at the wadding depth of the Land Rover LR3. As people walked to work in the rain they were met by people whose legs were covered in mud at the wadding depth standing next to the tape across the building was a sight to see. People interacted, ask questions, and was handed a fold out ruler so they could see exactly what the wadding depth looks like on their vehicle.